Harshani
LUCAS
Unveiling:
The Craft of Branding
Branding is the art of crafting a distinctive brand identity that embodies the essence of your company. This process includes creating essential elements such as
logos, taglines, visual design, and tone of voice, as well as developing company collaterals that reinforce and support your brand’s presence.
Case Study
Overview
For this project, our client, Art Decore
International, a distinguished name in the
ceramic industry, sought a
comprehensive rebranding to better
reflect their dual focus on decorative
ceramics and dinnerware. The task was to
rejuvenate their brand with a fresh logo, a
new color palette, a photoshoot catalogue
and a company profile that aligns with
their updated dynamic.
The rebranding process began with the creation of a minimalistic logo and a neutral, earthy color theme that resonates with the company’s refined aesthetic. New fonts were selected to complement this updated visual identity, ensuring a cohesive and modern look.
Details
Client: Art Decore International
Date: July 2024
Category: Branding, Design, Photography
To encapsulate the rebranding, we developed separate
product catalogs for the decorative ceramics and
dinnerware. Each catalog was designed to reflect its
respective style and tone, providing a clear and
cohesive presentation of the company’s offerings.
This strategic rebranding effort not only refreshed the
company’s visual identity but also clearly delineated
the two product lines, enhancing their market
presence and appeal.
The product photoshoot was carefully
orchestrated to align with the minimalist
theme. Clean lines and simplicity were
emphasized to highlight the elegance of the
ceramics.
For the decorative ceramics, the shoot
maintained a sleek and understated style,
while the dinnerware photoshoot took a
distinct approach to differentiate the two
product lines. Using a flatlay style, we
showcased the dinnerware’s textures and
colors, infusing a sense of luxury and
cheerfulness.
